About Us


SF Insurance Group, Hudson Insurance Agency, Central Insurance Agency, and Swenby's Insurance Agency combined to form as one of the largest Independent Insurance agencies in Western Wisconsin. Sean Fitzgerald and John Gauper, had the vision that joining our agencies would provide our staff with even more resources to better serve our customers. Allowing them to work with more insurance carriers and serve our customers in multiple locations. We have seven offices conveniently located in New Richmond, Hudson, Somerset, Osceola, St Croix Falls, Forest Lake, MN, and Chisago City, MN. Our very well educated agents have over 500 combined years of experience. Our mission is your family, your future, your legacy. We’ll help you protect the plans you’ve made.