SF Insurance Group, Hudson Insurance Agency, Central Insurance Agency, and Swenby's Insurance Agency have partnered to form as one company. We have several locations throughout Western WI and MN, please contact the location nearest you for your insurance needs.

We operate under the belief that you shouldn’t have to compromise on insurance coverage to get a rate that you can afford. As an independent insurance agency, we always look out for the best interests of our customers. Our experienced insurance agents take the time to understand the unique insurance needs of each and every business, family or individual who walks through our door, then they go to work; shopping rates from many of the nation’s top insurance companies to find our customers the coverage they need, at the best value.

Because we do the shopping and comparison to find you the best value on the insurance protection you need, we take the hassle out of protecting your property, home or business. If you’re interested in saving money on your insurance coverage, please contact us today.